Usability Testing for a Consumer Site

Mobile vs desktop comparison

Project Title: Usability testing for a contact lens website

Download Full Report: Usability Testing Final Presentation

Project Goals:

Usability: Validate companysite.com for ease of use and engagement.
Findability of content: Observe navigation to targeted areas and the paths participants take.
Reactions to ALICE: Gauge understanding of and reactions to ALICE.
Differences in user groups: Understand differences among user groups (Considerers, New Wearers, and Current Wearers) and age groups.

Methods and My Role: I tested a beta version of the contact lens website with eight participants (visitors) in Philadelphia, PA and ten participants in Tampa, FL. Sessions lasted sixty minutes and used both desktop and mobile versions of the site.